Born on the Rock
It started with Moose Spice.
Newfoundland Seasonings started in 2014, but the idea had been kicking around for a while.
I had already spent years working as a chef when I took a job with a small local chocolate company. I eventually became head chocolatier and a manager, and without really realizing it, I was learning how a small food business worked behind the scenes.
That experience gave me the confidence to try something of my own.
The first idea was Moose Spice.
I liked the name immediately. We all knew steak spice, so why not Moose Spice?
I started mixing small batches, changing measurements, tasting, changing them again and feeding plenty of experiments to friends and family. I added local juniper and sea salt and kept working at it until I had something I was proud to put my name on.
That one blend was the beginning of Newfoundland Seasonings.
One blend became another.
From there, the ideas kept coming. For a seafood festival in Bay Roberts, I created Cod Spice, built around flavors I already loved together: fennel, orange and dill.
Then came blends for poultry and pork, a salt-free seasoning, barbecue rubs, sea salts and Newfoundland Savoury. Some ideas worked exactly as planned. Others taught us to listen to what customers were telling us and adapt. And we’ve been creating ever since. From one product to a Newfoundland brand.
What started with Moose Spice has grown into a full line of seasonings, sea salts, Savoury and our Newfie Bullet Rum BBQ Sauce.
Today, Newfoundland Seasonings can be found in more than 80 locations around the province. That’s something we’re incredibly proud of when we think back to those first batches and figuring out a logo and packaging at the kitchen table.
But this has never been a one-person story.
My wife Heather has been there through the whole thing, and as our kids got older, Logan and Bella became part of it too. Logan now works alongside me in production, and Bella has put in her time with the family business as well.
They’ve watched Newfoundland Seasonings grow up while I’ve watched them grow up.
That’s one of my favorite parts of the whole story.
We’re just getting started
A lot has changed since 2014.
The logo has changed. The packaging has evolved and is about to evolve again. The products have grown, the number of stores has grown, and so has what Newfoundland Seasonings can become.
But the foundation hasn’t changed.
We’re still a Newfoundland family business. We still care about what goes into every product, we listen to our customers, and we’re always thinking about the next flavor, the next product and the next idea.
With new products on the horizon and new packaging on the way, the future of Newfoundland Seasonings is looking pretty exciting.
Our goal is to become one of those Newfoundland brands people grow up with. The kind that’s been in the cupboard for as long as they can remember. The kind they take with them when they move away and bring home when they visit.
Something that belongs here.
It started with one package of Moose Spice in 2014.
And, here at Newfoundland Seasonings - we’re only getting started.
Spice Born on the Rock.